The $1 Game Pass offer was part of the platform’s appeal. It may be that Game Pass has simply reached the point where Xbox has to work harder or change up its strategy if it wants to bring in new subscriptions. Microsoft is a data-driven company like any other - if the offer were still a major subscription driver, it would still be around. Now, several years on and with Game Pass going from strength to strength (even as Xbox admits it hurts individual sales), clearly, Xbox no longer finds the offer useful. The $1 Game Pass offer was introduced when the platform was in its infancy, a way to drive rapid interest and get bums in proverbial seats. It’s not so surprising that this offer would go away. As spotted by DualShockers, Microsoft appears to have removed the $1 offer from the Game Pass website, the Australian version of which now displays the standard pricing of $15.95 per month. However, times change, and so must $1 introductory offers, it seems. The popular offer got first-time subscribers onto the platform by charging just a $1 for their first month of the platform’s most expensive tier, a low barrier to entry that brought an awful lot of people to the platform. Xbox appears to have quietly removed its famous $1 introductory offer on Game Pass Ultimate.
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